Supply side: differentiation of major producing countries and weather disturbances coexist, demand side: differentiation of the automotive industry and substitution pressure appear

Nexen Tire has announced the establishment of a dedicated winter tire testing center at the UTAC proving ground in Ivalo, Finland.

In Michelin's pre-disclosed first quarter report, we saw the difficulties of global tire giants in the truck tire market. But is Michelin the only one encountering sales difficulties in the truck tire market? Of course not! In 2025

Supply and demand pattern: the expected increase in supply suppressed prices, and weak demand became the core contradiction

Whether in the car or truck market, new energy is an advanced topic and represents the future. In the field of passenger cars, new energy tires have entered the market and have been accepted by consumers.

After a rebound in the commercial sector in 2024, with double-digit growth in truck/bus tire shipments in the U.S. and Canada, the market looks muted in 2025.

Recently, a tire owner complained that some car owners only buy the latest tires when buying tires, and "sneer" at tires with a long inventory

Compared with the difference between 200-300 and 700-800 for cars, it seems that it is not so obvious in use, but the difference between 200-300 truck tires and 1000-2000 is really big, and many people have never heard of 200-300 large tires.

The price of natural rubber has dropped by 4,000 yuan per ton, but the price of tires will continue to rise; on April 17, 2025, crude oil was less than $65 per barrel, a year-on-year decrease of 23%, but the price of tires will continue to rise

As the weather gets warmer, the demand for self-driving trips is increasing. A tire suitable for travel can greatly improve safety and travel comfort.

In addition to tire prices, lubricant prices have increased due to tariffs, and many lubricant companies have issued price increase notices.

The United States has increased tariffs again, 245%. The price of Chinese tires exported to the United States has doubled - the price of a tire exported to the United States is 3,000 yuan.

Domestic market: double squeeze of supply increase and weak demand; international market: interweaving of loose supply and geopolitical risks

At a time when smart connected cars are becoming more and more popular, the mandatory installation of tire pressure monitoring systems (TPMS) is like a "safety key", opening up a new dimension of driver's cognition of tire safety.

In the huge market of the global tire industry with an annual output value of over 200 billion US dollars, the choice of brand strategy often becomes the key to determine the rise and fall of a company.