Enso tires from the UK are now available worldwide

February 5, 2025, 11:49 AM
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Highlights at a glance
Enso, a London-based tire technology company founded in 2016 by Icelandic entrepreneur Gunnlaugur Erlendsson, has launched a nationwide rollout of its high-performance electric vehicle (EV) tires across the UK through a strategic partnership with i247 Group. Designed specifically for high-mileage EVs like delivery and ride-hailing vehicles, Enso’s tires offer a 10% increase in EV range, 35% lower particulate emissions, and reduced fleet operating costs per mile—key advantages for commercial operators aiming to lower total cost of ownership. The collaboration enables distribution to over 4,000 service locations, including Halfords, with mobile fitting services minimizing vehicle downtime. This initiative addresses a critical gap in the EV tire market, supporting the growing shift toward electrification among commercial fleets. Enso’s fleet-first strategy is further reinforced by its three-year partnership with Uber, offering discounted tires to thousands of drivers in the UK and US. Additionally, Enso is expanding globally with a $500 million carbon-neutral tire factory in the US, set to open in 2027 and produce over five million tires annually, accelerating sustainable mobility solutions.
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