Hankook Tire becomes an FIA global partner
On January 23, 2026, Hankook Tire officially became a global partner of the FIA by signing an agreement at the FIA headquarters in London. The collaboration will cover two core areas: motorsport and sustainable transportation, focusing on innovation, safety, and sustainable development.
In this partnership, Hankook Tire will serve as the official tire supplier for several FIA international races. Details regarding the cooperation period and specific races will be announced by both parties. This collaboration represents a significant upgrade to Hankook Tire's global motorsport strategy, a key step in deeply integrating its sustainable development strategy with top-tier international racing events, and an important practice in jointly promoting the green transformation of global transportation.
In the field of motorsport, Hankook Tire possesses deep technological expertise and extensive experience in racing partnerships, forming a crucial foundation for this collaboration with the FIA. Previously, Hankook served as the exclusive tire supplier for all three classes of the World Rally Championship (WRC), providing customized tire solutions for the races.
Its self-developed Virtual Compound Design (VCD) system uses AI algorithms to simulate massive amounts of operating data, rapidly responding to the tire performance requirements of different tracks and climates.
Meanwhile, Hankook Tire is also deeply involved in top international racing series such as the Lamborghini Super Trofeo and 24H series. Leveraging the Hankook Technoring test track, the largest in Asia, Hankook conducts tire technology testing and optimization under extreme conditions, forming a closed-loop innovation system of "laboratory-track-market," providing stable and professional tire technology support for various FIA-affiliated racing events.
Sustainable transportation is another core area of this collaboration, a strategy highly aligned with the FIA's global strategic goals. The FIA has clearly stated its development goals: to achieve sustainable energy use in all its racing events by 2026 and to halve greenhouse gas emissions by 2030. Hankook Tire has been continuously increasing its investment in the research and application of sustainable technologies and materials in recent years.
Currently, Hankook has achieved large-scale application of ISCC PLUS certified environmentally friendly rubber materials. Sustainable materials account for up to 31% of its racing tires, and it is collaborating with Norwegian companies to develop turquoise-based hydrogen carbon black materials, promoting carbon reduction throughout the tire manufacturing process.
Meanwhile, Hankook's global production bases, including its Daejeon and Geumsan plants, have successively obtained ISCC PLUS certification, building a sustainable product system covering raw materials, manufacturing, and product application. This allows for deep collaboration with the FIA in areas such as sustainable transportation technology research and development and low-carbon operation of racing events.
This global partnership with the FIA is of great significance to Hankook Tire's global strategic layout. Leveraging the FIA's international influence, Hankook will further enhance its brand awareness in the global high-performance tire market, while accelerating the iteration and upgrading of tire technology through the racing platform, and applying the cutting-edge technologies validated in racing to the civilian tire market, especially in the field of new energy vehicle tires.
Currently, Hankook is advancing its "Electric First" strategy, aiming to achieve a 50% electric vehicle tire share in its original equipment passenger car business by 2028. This collaboration will provide more practical scenarios for its new energy tire technology research and development.
For the global motorsport and transportation industry, the collaboration between Hankook and the FIA also offers new ideas for industry development. Both parties will use motorsport as a testing ground for technology, promoting the deep integration of innovation, safety, and sustainable development concepts, making motorsport technology a key driver for the upgrading of civilian transportation technology, and simultaneously promoting the global adoption of sustainable transportation concepts through the demonstration effect of motorsport.
In the future, as the details of the collaboration are gradually finalized, Hankook Tire will work hand in hand with the FIA to explore more cooperation possibilities in the fields of global motorsport and sustainable transportation, jointly promoting the industry towards a green, efficient, and innovative direction.
