Michelin High-Performance Tire Project Updates
Recently, the Shenyang Development and Reform Commission issued a review opinion on the Energy Saving Report of Michelin Shenyang Tire Co., Ltd.'s high-performance radial tire green intelligent manufacturing project.
The Municipal Development and Reform Commission approved the review opinion on the "Energy Saving Report" of Michelin Shenyang Tire Co., Ltd.'s high-performance radial tire green intelligent manufacturing capacity conversion project.
The project relies on the company's existing factory area and recycles 5 of its buildings, with a construction area of 78,101 square meters. Relying on existing public facilities, it plans to purchase and install molding machines, vulcanizers, appearance inspection equipment, tire uniformity testing equipment, and robots. , intelligent three-dimensional storage warehouses and related automatic tire conveyor lines and ancillary equipment. After the project is completed, it will produce 830,000 high-performance radial tires annually.
The main energy consumption types of the project are electricity and heat, and the energy-consuming working fluid is new water. The total annual comprehensive energy consumption is 3759.79 tons of standard coal (equivalent value) and 7734.65 tons of standard coal (equivalent value), including: annual electricity consumption of 22.2557 million kWh, annual heat consumption of 30028.00 million kJ, annual new The water consumption is 6,200 cubic meters.
After calculation, the industrial added value of the project is 291.2928 million yuan, and the comprehensive energy consumption per unit of industrial added value is 0.2655 tons of standard coal per 10,000 yuan. The comprehensive energy consumption per unit product is 246.50 kg of standard coal per ton, which is better than the advanced value of 380 kg of standard coal per ton for existing enterprises stipulated in the "Liaoning Province Energy Consumption Limit Guidance Catalogue" (2021 edition).
In 1989, Michelin established its first representative office in mainland China in Beijing. At the end of 1995, Michelin Shenyang Tire Co., Ltd. was established. In 2001, Michelin (China) Investment Co., Ltd. was established in Shanghai.
Michelin lowers its 2024 growth forecast
Recently, Michelin released its adjusted business growth forecast for 2024. Directly affected by weak global demand, Michelin adjusted its full-year sales growth forecast for 2024 from the original -5% to +2% to a decline of 4% to 6%. At the same time, the full-year EBIT forecast was lowered from 3.5 billion euros to 3.4 billion euros.
The reason for such an adjustment is, on the one hand, that the global economic recovery is slow, which has a direct impact on the demand in the automotive industry; on the other hand, the impact of low-priced competitive products in the Asian market has squeezed Michelin's market share. In addition, Michelin is committed to achieving its target operating profit margin of 14% by increasing the sales proportion of high value-added tire products.
The tire market is highly competitive. Even a tire gimmick like Michelin is facing various challenges. The tire market in 2025 will still be full of challenges and opportunities. We will have to wait and see whether Michelin can continue to take the lead.
