New Energy Tire Benchmark
With the penetration rate exceeding 50%, tire upgrades are urgently needed.
The 51.1% penetration rate is not only a significant leap forward; it also signals that the Chinese auto market has officially entered a new era dominated by electric vehicles.
Due to their battery packs, new energy vehicles weigh 10% to 30% more than comparable gasoline vehicles. The sudden burst of torque creates a sharp increase in tire stress during starting, making traditional gasoline tires less sustainable in terms of load-bearing capacity and wear resistance.
Data shows that improperly fitted tires can reduce the range of new energy vehicles by over 10%, increase wet braking distance by up to 15%, and significantly increase safety risks.
The need for changes in retail replacement channels is particularly urgent. As the first wave of new energy vehicle owners gradually enter the tire replacement cycle, the market demand for "precise fitting" is growing.
According to China Research and Consulting, the domestic new energy vehicle replacement tire market will exceed 50 billion yuan in 2025, with an annual growth rate of 15%. However, most channels still rely heavily on traditional tires, resulting in a significant supply-demand mismatch. Prima's launch of the EV POWER series at this time is a crucial step to fill a market gap.
Global elites forge hardcore technology to address six major industry pain points.
Prima's 20-person global technical team, comprised of veteran experts from major companies such as Michelin and Goodyear, has achieved breakthroughs in six key performance dimensions through its "6MAX All-Around Weight-Resistant Technology." This comprehensive technology system addresses the core pain points of new energy vehicles, providing a comprehensive solution.
In terms of load-bearing capacity and rigidity, the tire utilizes Tetuo's patented "E Rigi Tech" sidewall design and high-strength polyester cord, combined with thickened bead wire rings, to increase its load-bearing capacity by 30%, perfectly addressing the weight pressures of new energy vehicles.
The low rolling resistance technology is a particular highlight – utilizing a reactive, highly dispersed silica filler formula, it reduces the rolling resistance coefficient to 5.8‰, an 11% reduction compared to the industry average. This can add an additional 20 kilometers to a 500km range vehicle, equivalent to a 4% reduction in electricity costs.
The wear problem caused by high torque is addressed through optimized ground stress distribution and a high-hardness rubber formula. The tread's Shore hardness is 8 degrees higher than that of conventional gasoline-powered tires, extending its service life by 15,000 kilometers.
To address the tire noise issue prominent in new energy vehicles, the EV POWER innovatively employs dual technologies: "silent cotton + groove bottom muffler," which reduces high-frequency noise by 3-5 decibels. At 60 km/h, interior noise is only 62 decibels, meeting luxury car standards.
Even more remarkable is its mastery of balanced performance: The tread design, inspired by semi-slick racing tire technology, maintains low rolling resistance while enhancing grip through sipes and wide drainage channels. This reduces wet braking distance by 7% compared to similar products. TÜV Rheinland testing confirms that its overall performance rivals international benchmarks such as the Michelin e-Trail.
Reconstructing value with safety as its core, leading the upgrade of the replacement market
The Prima EV POWER's core competitiveness lies in elevating "safety" from a single performance feature to a systemic value. Targeting family users' ultimate pursuit of travel safety, its Y-rated speed rating and reinforced dual carcass layer can withstand instantaneous torque shocks at a top speed of 240 km/h. Combined with optimized adaptation of the ESP electronic stability system, it provides comprehensive safety protection.
In retail channels, this product has become a platform for "precision service." It is compatible with a full range of mainstream models, including the Tesla Model 3 and BYD Han, eliminating the difficulty of channel stocking. The optional self-healing coating (which automatically seals punctures within 5mm) further reduces emergency maintenance costs for car owners, reducing the average annual number of tire repairs by 76%.
With the implementation of EU carbon tariffs and the advancement of green tire policies in China, the EV POWER's low-carbon attributes have become even more prominent. Its production process reduces carbon emissions by 22% compared to traditional tires, and its lifecycle can reduce CO2 emissions by 120kg. This aligns with policy guidelines and meets the environmental demands of new energy vehicle users.
