Pirelli tires lead industry innovation

July 11, 2025, 2:42 PM
Cnauto
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Guide
Highlights at a glance
The development of Pirelli’s new P Zero tire marks a breakthrough in sustainable high-performance tire technology. Combining up to 90% bio-based and recyclable materials, it meets ultra-high performance standards without compromising safety or quality. Key innovations include recyclable steel from scrap metal, rice husk ash-derived silica for superior wet grip, and recycled carbon black from end-of-life tires, reducing environmental impact while maintaining durability. Bio-recycled polymers from used cooking oil and pyrolysis oil replace petroleum-based compounds, cutting carbon emissions and fossil fuel dependence. A plant-based resin enhances dry/wet performance balance, improving handling and safety. Building on its 2021 launch of the first FSC™ certified natural rubber tire, Pirelli’s collaboration with Jaguar Land Rover pushes the industry toward a circular economy. This next-gen P Zero sets a new benchmark, proving sustainability and high performance can coexist, paving the way for greener mobility solutions.
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