Reshaping the industry: The rise of Cheng Shin Rubber
In 1967, Cheng Shin Tire's factory was officially established in Dacun Township, Changhua County, Taiwan, China, and the world's top ten tire companies were born. It was from this time that "keeping integrity and innovation" became the company's commitment to the tire industry.
In 1969, the technology was upgraded; in 1973, the product matrix of two-wheel tire business was expanded to truck tires and passenger car tires; through technological innovation and product recovery, Cheng Shin Rubber gradually expanded its business scale. In 1983, Cheng Shin Rubber became the number one tire company in Taiwan Province, China. In 1989, with mature technology and rich tire products, Cheng Shin Rubber officially entered the mainland and established Cheng Shin Xiamen Group in Xiamen.
From two-wheel tires to truck tires
Two years after Cheng Shin Rubber entered the mainland market, it launched their "leading actress" - two-wheel tires to the market. At this time, Cheng Shin Rubber has more than 20 years of manufacturing experience in the two-wheel tire market. Cheng Shin Rubber, which is proficient in rubber formula and manufacturing technology, quickly opened up the mainland tire market through high-quality two-wheel tire products.
Looking at the thick orders, Cheng Shin Rubber decided to expand production and layout various market segments to meet more diversified market needs.
Since then, Cheng Shin Rubber's passenger car tires and truck tires have also been gradually introduced to the market. As market demand gradually increased, Cheng Shin's factory construction also moved all the way from Xiamen to Kunshan, Chongqing, and Zhangzhou; daily production capacity also soared to 207,900; it can meet the diversified tire needs of passenger cars, light trucks, trucks and buses, two-wheelers and off-road tire markets. At the same time, through factory upgrades, Cheng Shin Rubber's intelligent lights-off factory and simplified process flow also further meet the current requirements for sustainable development of the tire industry.
In order to further ensure the product performance advantages of the product, Cheng Shin Rubber also established a research and development center in Tianjin and invested in the construction of an international professional automobile tire testing field in Kunshan-Cheng Shin Group M.P.G. test track. The research and development of rubber materials, structure and pattern design ensure that Cheng Shin Rubber tire products have excellent quality assurance from the beginning, and the professional test track with complete configuration and full functions means that the tires will undergo more rigorous performance tests after research and development to ensure that their performance and quality can indeed meet or even exceed consumers' expectations.
It is precisely because of the adherence to quality that many high-end models of mainstream global automakers have signed supporting orders with Cheng Shin Rubber's products - not only high-end models of traditional fuel vehicles, but also hot-selling new energy models of well-known automakers and new car-making forces.
Stronger product power helps Cheng Shin Rubber gain a stronger market share
After 2020, with the rapid increase in the penetration rate of new energy vehicles, tire companies have launched special tire products suitable for new energy vehicles - Cheng Shin Rubber is no exception.
The obvious differences between new energy vehicles and traditional fuel vehicles in terms of dead weight, power source, and torque also mean that special tires for new energy vehicles have higher quality and performance breakthroughs - higher load-bearing capacity, lower rolling resistance to alleviate mileage anxiety, more wear-resistant, and of course quieter.
In addition to the breakthrough in performance, Cheng Shin Rubber also pays attention to the development and use of environmentally friendly materials and processes in tire research and development to achieve recycling and sustainable development. In the future, as the tire market has higher and higher requirements for environmental protection, Cheng Shin Rubber can also rely on its outstanding advantages in environmental protection to ensure a long-term and stable market share.
Particularly noteworthy is the two-wheel tire market. As a traditional star product that "supports" Cheng Shin's start, Cheng Shin has long become the well-deserved king of this track with its achievements in quality, performance and environmental protection.
Leader in the two-wheel tire market
In the global two-wheel tire market, Cheng Shin is a resounding signboard. In the two-wheel tire market, Cheng Shin Tire, a subsidiary of Cheng Shin Rubber, has become an important sponsor partner of many international two-wheel competitions, and has continuously accumulated data and R&D experience in the use of professional-level competition tires such as racing and mountain cross-country.
At the same time, through competition-driven research, Cheng Shin continues to optimize and upgrade the structure and formula of its products to be more suitable for different road conditions, bringing riders a lighter, safer and more sporty "extreme sports" experience.
In 2024, in the world's top road cycling event, the Tour de France, which has always been regarded as a cycling event, Chengshin two-wheel tires signed a cooperation order with Decathlon, the title co-sponsor of the three cycling teams of the Tour de France.
Based on the trust in Chengshin's event experience, Decathlon chose Chengshin as a supporting partner for three high-end road bikes. In recent years, Chengshin Rubber has been participating in and sponsoring teams to participate in many large-scale cycling competitions around the world.
In another sub-market of two-wheel tires, the motorcycle tire market, Chengshin Rubber's products also have a leading market share. Especially in Southeast Asia and South Asia, where motorcycles are the main mode of travel, Chengshin's two-wheel tire products have a market share that is significantly higher than many brands. In order to further meet the needs of the global two-wheel tire market, Chengshin has continuously expanded its production capacity and supply capacity in the past two years.
It is reported that in India, a two-wheel tire consumer market ranked among the top three in the world, 80% of Chengshin Rubber's production capacity in India is absorbed by its local market. This is why Cheng Shin Rubber decided to increase its investment in India to 23.59 billion rubles (about 1.582 billion yuan) this year and continue to expand its production capacity. According to the global production capacity data collected by overseas institutions at the end of 2023, Cheng Shin Rubber's current daily production capacity in India has reached 24,000 tires per day.
And with the further expansion of Cheng Shin Rubber's global two-wheel tire production capacity, Cheng Shin Rubber's sales in the two-wheel tire market will further strengthen
Innovation and sustainable development
Since its establishment, Cheng Shin Rubber has adhered to the original intention of "innovation", adhered to the business philosophy of "honest management, quality first, manufacturing high-quality tire products to contribute to mankind" and the quality policy of "quality first, customer satisfaction", and is committed to producing tire products suitable for the Chinese market and creating value for users. As of 2024, Cheng Shin Rubber has been among the top ten global tire companies for many consecutive years.
In addition to continuously paying attention to market changes, producing safe, reliable and trustworthy products, and bringing consumers worry-free driving pleasure, Cheng Shin Tire also places its own development in the overall development of the industrial chain, and continuously promotes the progress of the road transportation industry in the whole society in terms of product research and development, environmental protection, and social welfare by creating a high-performance corporate operating model. At present, Cheng Shin Tire has 5 major R&D centers, 20 production bases, more than 30,000 employees, and its products are sold in more than 200 countries and regions around the world. Looking to the future, Cheng Shin will continue to take "sustainable development" as its goal, work hand in hand with dealers, optimize cooperation models, strengthen partnerships, improve collaborative efficiency, and continuously improve the ability to see, think, and do, and jointly climb to a new peak in the career of the "Cheng Shin Family".
