Sailun's Liquid Gold: Fusion & Lead
As the automotive industry accelerates its evolution in the tide of electrification and intelligent technology, tires, as the sole interface between vehicles and the road, are redefining their performance and design language. Sailun Group's new Liquid Gold tire fashion series, billed as "the world's first color-rimmed tire integrating Eastern aesthetics with cutting-edge technology," not only continues the legendary performance of Liquid Gold technology but also, through its disruptive design philosophy, injects a dual-drive gene of "high aesthetics + high performance" into the industry.
For a century, the tire industry has long been dominated by "pragmatism," and the monotonous appearance of black rubber has seemed an unbreakable industry norm. The emergence of the Liquid Gold tire fashion series is the first to incorporate the artistic conception of Eastern aesthetics into industrial product design.
Its color-rimmed design goes beyond a simple overlay of colors. Instead, it draws inspiration from the "five colors" of traditional ink painting, resulting in exclusive colors such as "Dark Blue," "Ochre," and "Moon White" that combine classical charm with a modern texture.
Each inch of the colored edge's curvature is inspired by the wisdom of creation described in the "Wheel Man" chapter of the Kaogongji (Records of the Ancient Craftsmen). This creates a visually striking golden ratio with the streamlined contours of the tire's sidewall.
As the vehicle moves, the colored edge rotates with the wheel hub, creating a fluid flow of light and shadow, like capturing the dynamic rhythm of Jiangnan ink paintings at high speed. This design breakthrough elevates the tire from a "functional component" to a "mobile art form" that showcases the owner's taste.
Ten Years of Sharpening: Chemical Refining Process Breaks the Industry's "Devil's Triangle"
Underpinning this aesthetic expression is Sailun's technological expertise, honed over a decade. The Liquid Gold tire utilizes a world-first chemical refining process that restructures the way rubber is polymerized at the molecular level, completely breaking the industry's "Devil's Triangle" dilemma of achieving the three key performance characteristics of rolling resistance, wear resistance, and wet skid resistance.
Data shows that its rolling resistance is over 30% lower than traditional tires, directly increasing the range of new energy vehicles by 10%-15%. Wear resistance is improved by 50%, extending its service life to over 80,000 kilometers. In terms of wet braking performance, it even meets the highest Class A standard under EU labeling regulations, reducing the braking distance per 100 kilometers by nearly 3 meters.
This "all-round performance matrix" perfectly meets the core demands of new energy vehicles for low energy consumption, high safety, and long life.
Full-Chain Upgrade: Green Genes Throughout the Product Lifecycle
The fashion series, while maintaining its core technological advantages, has further upgraded its "green genes" throughout the entire chain. For raw materials, it uses over 80% renewable plant-based rubber, replacing traditional petroleum-based raw materials.
A zero-emission rubber refining plant has been introduced in the production process, reducing carbon emissions per unit product by 60% through a closed-loop water circulation system and photovoltaic power supply. Even the color edge coating uses biodegradable bio-based pigments, ensuring that the product can be fully returned to the natural cycle after retirement.
This cradle-to-grave, full-lifecycle environmentally friendly design makes tires more than just "running shoes" for cars, but also a mobile "environmental statement."
Leading Industry Transformation: From "Technology-Driven" to "Technology + Aesthetics"
The launch of the Liquid Gold tire fashion series is a milestone for the entire industry. It signals a paradigm shift in the tire industry from "technology-driven" to a "technology + aesthetics" dual-drive approach, opening up a new path for the industry to pursue uncompromising performance and aesthetics. As new energy vehicles gradually become mainstream in the consumer market, the demand for personalized and differentiated vehicles is becoming increasingly prominent.
As a visual focal point, tire design innovation will directly impact the overall vehicle's brand identity. Sailun's move not only provides automakers with more competitive supporting solutions but also prompts the entire industry chain to rethink how to achieve a deep integration of industrial products and humanistic values while achieving technological breakthroughs.
Market Feedback Confirms: A Leap from Functional Recognition to Emotional Resonance
Market feedback has confirmed the forward-looking nature of this innovation. On the day of its launch, the fashion series received orders from multiple emerging automakers, and pre-sales in the aftermarket have already exceeded 100,000.
One owner commented, "This is no longer a tire hidden under the car, but a 'wheel jewel' that turns heads." This shift from functional recognition to emotional resonance perfectly reflects the dual pursuit of "rational performance" and "emotional experience" in automotive products in the era of consumption upgrades.
Using a New Era: Technological and Cultural Confidence of Chinese Brands
Standing at the crossroads of the automotive industry's transformation, Sailun Group, with its Liquid Gold tire fashion series, has not only solidified its position as an industry leader but also demonstrated to the world the technological and cultural confidence of Chinese tire brands.
When Eastern aesthetics meet cutting-edge technology, and when green concepts are integrated into performance, a new era of tires combining beauty and performance is ushering in. For consumers, this means that while choosing a car for safety and efficiency, they can finally add more personality and warmth to the "scenery beneath their feet."
