Sailun’s performance is outstanding: revenue exceeds 30 billion and profits increase significantly!

On the evening of April 28, 2025, Sailun Tire released its 2024 annual report. Operating income increased by 22.42% year-on-year to 31.802 billion yuan; net profit attributable to the parent company was 4.063 billion yuan, a year-on-year increase of 31.42%.

The outstanding performance of Sailun Tire in 2024 fully reflects the remarkable achievements made by Sailun in recent years in global strategic layout, R&D investment, technological innovation, digital transformation, brand building and sustainable development, which will also lay a solid foundation for Sailun's long-term sustainable development in the future.

Production and sales hit a new high, and the release of production capacity drives performance growth
In 2024, Sailun completed the production of 74.8111 million tires and the sales of 72.1558 million tires, an increase of 27.59% and 29.34% year-on-year, respectively, both of which set a record high.

The high growth of production and sales is also an important support for Sailun's sales and profit breakthroughs in 2024. The growth in production is inseparable from Sailun's global production capacity layout. As the first domestic tire company to build a factory overseas, Sailun has a first-mover advantage in overseas market expansion with a more forward-looking layout.

In 2024, Sailun already has production bases in Qingdao, Dongying, Shenyang, Weifang in China and overseas in Vietnam and Cambodia, and is also promoting the construction of production bases in Mexico, Indonesia and other countries.

With the continuous advancement of the construction of production bases, Sailun's annual production capacity of new full-steel tires, new semi-steel tires and new off-road tires will reach 950,000 in 2024. The annual production capacity of 8 million tires and 42,000 tons of off-road tires. At present, Sailun's overall planning and construction has an annual production capacity of 27.65 million full-steel radial tires, 106 million semi-steel radial tires and 447,000 tons of off-road tires. 

This global multi-regional production capacity layout not only helps Sailun effectively avoid international trade barriers, but also reduces its dependence on a single regional market, enhances Sailun's risk resistance and supply chain stability in the global market, and provides a strong guarantee for Sailun to set new records in production, sales, revenue and profits.

Firmly adhere to the globalization strategy, and accelerate the growth of overseas markets in 2024

With the help of Sailun's global production capacity layout, Sailun will continue to make breakthroughs in overseas markets in 2024, achieving overseas revenue of 23.811 billion yuan, a year-on-year increase of 23.60%, and the growth rate will be significantly faster than that of the previous year. In the complex and changing international environment, Sailun has always adhered to the globalization strategy and is committed to providing high-performance and high-quality tire products to global users, showing strong market development capabilities and risk resistance.

It is worth noting that Sailun's overseas market sales are also one of the important factors affecting its high profit growth-the profitability of the overseas market is much higher than that of the domestic market. In 2024, Sailun's export gross profit margin was 29.88%, 9.02 percentage points higher than the domestic sales profit. In 2024, Sailun's subsidiary Sailun Vietnam achieved revenue of 8.644 billion yuan, a year-on-year increase of 20%; Cambodian subsidiary CART TIRE achieved revenue of 4.039 billion yuan, a year-on-year increase of 73%.

Channels and supporting facilities work together, and domestic sales revenue will increase by 20% in 2024
In 2024, while firmly adhering to the globalization strategy, Sailun continued to strengthen its domestic market layout, and domestic sales revenue reached 7.552 billion yuan, a year-on-year increase of 19.90%, becoming an important engine driving performance growth. The accelerated sinking of domestic marketing channels and the continued efforts of supporting markets have provided strong support for Sailun's rapid growth in the domestic market.

Sailun insists on opening up the "last mile" of marketing services in domestic channel construction. In 2024, Sailun has continuously increased its efforts to cultivate the dealer system, actively explored new sales models, established wholly-owned or joint venture sales companies with dealers in some regions, and continuously sunk channels to get closer to the market and customers.

 At the end of 2024, the number of Sailun's domestic tire stores increased by about 30% compared with the beginning of the year. At the same time, Sailun has also built an effective integrated production and sales channel system, and the domestic replacement market network covers 34 provincial administrative regions. In addition, in order to better promote channel construction, the company has improved the digital empowerment of the marketing system, actively promoted the construction of digital marketing platforms, continuously optimized channel coordination efficiency, and improved the work efficiency and effectiveness of product sales.

In 2024, Sailun's supporting business, that is, non-distribution channels, achieved breakthrough progress, achieving operating income of 2.336 billion yuan, a year-on-year increase of 83%. At present, Sailun's domestic passenger car supporting market has entered the tire supplier list of many domestic automobile companies such as BYD, Chery, Geely, Changan, Weilai, and BAIC, and the supporting models cover BYD Yuan PLUS, Qin PLUS, Qin L, Seal 06, Destroyer 05 and many other hot-selling models.

It is worth noting that Sailun will continue to "ride the wind and waves and break through all the way" in the supporting market in 2025. In February 2025, Sailun and Xiaomi Auto jointly developed the track high-performance tire PT01 for SU7 Ultra, which was launched on the "Xiaomi Youpin" mall, further enhancing the brand's influence in the high-end market.

In the commercial vehicle supporting market, Sailun has won the favor of leading enterprises such as FAW Jiefang, Sinotruk, Yutong Bus, and Sany Heavy Industry with its technological leadership and quality stability.

Under the pressure of domestic all-steel tire market demand, it has won the recognition of consumers with its product technological leadership and quality stability, achieving a record high domestic sales. In high-gross-profit fields such as off-road tires, Sailun has also successfully supported heavy equipment companies such as XCMG Group and Northern Heavy Industries, and its brand awareness continues to increase.

Leading the high-end transformation of products with innovation to create core competitiveness

In order to continue to maintain its competitiveness, Sailun will focus on key core technologies in 2024 and continue to increase R&D investment, gradually promoting the transformation of products towards high-end, intelligent, and green directions.

The total investment in R&D for the whole year is 1.013 billion, an increase of 20.82% year-on-year. Sailun has launched a number of liquid gold RFT products, further broadening the application scenarios of high-end tires-Relying on the advantages of underlying technology innovation, Sailun has built a full-scenario product matrix and carried out product iterations for multiple segments such as passenger cars, commercial vehicles and special vehicles.

In the field of off-road tires with high gross profit and high technical barriers, Sailun has achieved the industrialization of a full range of products from 49 inches to 63 inches by mastering the core technology of giant engineering radial tires, and at the same time has built a full-scenario solution covering multiple fields such as engineering machinery and agricultural equipment.

At present, the high-end transformation of Sailun's products has been continuously recognized by overseas customers. Recently, Sailun Group and Rio Tinto Group, a global leading mining company, signed a five-year supply agreement and global framework agreement for the Simandou project in Guinea from 2025 to 2030 in Perth, Australia.

Sailun's revenue and net profit in the first quarter increased both year-on-year and month-on-month
On the evening of April 28, 2025, the first quarter report of Sailun Tire in 2025 was disclosed together with the annual report.

Under the background of overall pressure on the tire industry, Sailun still handed in a brilliant report card, and its operating resilience was highlighted. In the first quarter, the company's tire sales increased by 16.84% year-on-year, driving operating income to 8.411 billion yuan, a year-on-year increase of 15.29% and a month-on-month increase of 2.90%; and achieved net profit attributable to shareholders of 1.039 billion yuan, a year-on-year increase of 0.47% and a month-on-month increase of 26.79%.