The best-selling tires on the market
The most important thing in the tire business is the two words "buy" and "sell". As a commodity, the circulation of tires is crucial. The circulation of commodities is not only related to the cash flow of tire dealers and tire stores, but also to the life and death of tire people. The same is true for tire manufacturers. If they cannot accurately understand the market and produce hot-selling tires, it is undoubtedly a dead end. So what kind of tires are the best-selling in the tire market?
The most popular tire specifications
Let's talk about the most popular tire specifications on the market first. When it comes to the most popular tire size, we have to mention 205/55R16. For many years, the size of 205/55R16 has been at the top of the list of popular sizes, and it is the absolute leader among many tire sizes. Not only that, 205/55R16, 195/65R15 and 205/60R16, three tire specifications are on the list of the best-selling tire specifications, and all three tire specifications are in the tens of millions level.
There are not many tire specifications with a scale of over 10 million in the Chinese tire market, but 205/55R16 can take the top spot, and with an absolute advantage of nearly 20 million, no other specifications can come after it. Among them, the size specification ranked first in the original tires of the hot-selling models in 2017, 2018, and 2019 was 205/55R16. Now the very popular models such as Sagitar, Lavida, Sega, and Octavia are all adapted to tires of this specification, and many daily family cars use this specification.
In addition to the above three tire specifications of 10 million levels, the most popular tire specifications are still concentrated in sizes of 17 and below. The financial report data of many tire companies show the trend of large-size development of tires in the future, but in terms of the current market situation, large size is the trend, but more replacement markets are currently concentrated in 16 inches and 17 inches.
The most popular tire brands After talking about tire specifications, let's take a look at tire brands. Michelin is still the most popular tire brand in the Chinese PCR tire market, and its sales account for one-tenth of the total sales of the entire tire market.
In recent years, domestic brands have gradually risen in the retail terminal market with the continuous upgrading of technology and quality, the continuous expansion of retail channels, and the continuous efforts in the original equipment market. They have caught up with or even exceeded the market share of many overseas brands. As of now, the sales share of Linglong and Maxxis, two Chinese tire companies, in the domestic PCR retail market has accounted for about 17%.
In addition, from the perspective of brand sales ranking, more and more brands are participating in the domestic PCR retail market. Statistics show that in China's PCR retail market in 2023, the sales of non-top ten sales brands accounted for 56% of the total sales. More and more brands are entering the market, and the competition for market share among tire companies is becoming more and more fierce-it is becoming more and more difficult to maintain the existing market share.
The most popular tire price
After talking about tire specifications and brands, let's take a look at what kind of price is more acceptable to consumers.
In the replacement market, the average price of domestic brand tires is as high as about 900 yuan, and the average price of more Chinese tire brands is less than 500 yuan per tire. The fundamental reason for this price gap is more concentrated on the difference in popular specifications. After all, more large-size luxury cars will still choose foreign brands with higher average prices, while the sales of domestic tires are generally concentrated in 17 inches and less. The development speed of China's PCR in the past two years is obvious to the entire market.
How should tire shops, tire dealers, tire manufacturers, etc. who do tire business choose tire specifications and tire brands? What price range of tires is more acceptable to the market? As a tire businessman, you must understand and master the tire market better than anyone else, understand the changes in tire market specifications and sizes, consumer brand awareness and price audience. Only in this way can you survive and grow in a difficult market environment, otherwise you will be eliminated by the industry if you are not careful.
