The new Michelin Privilege 5 tire is launched, bringing a new experience of safe driving
On March 27, 2025, Michelin grandly released a new generation of Haoyue tires - Haoyue 5th generation. The launch conference was held in the world cultural heritage - Tulou in Zhangzhou, Fujian, with the theme of "Across time and space, safety always". Tulou has gone through a hundred years of wind and rain, and has always protected the homes and journeys of generations of families, just as Michelin has always used innovative technology to protect every safe journey.
The event created an immersive safety experience journey for the participants through product explanations, actual test sharing and other links. As the latest masterpiece of the Haoyue series, Haoyue 5th generation has been fully upgraded in safety performance and quiet performance, providing consumers with a more lasting and comfortable new safe driving experience.
At the press conference, Michelin Greater China and Mongolia President and CEO Ye Fei said: "As a century-old brand with a global reputation, Michelin continues to use innovation to promote the development of the global travel industry. After seven years of hard work, the Grand Hyatt 5 is a tire product that Michelin has invested many years of research and development to focus on improving the safety of the entire use cycle. In the future, we look forward to consumers enjoying a more pleasant and beautiful travel experience with Michelin."
Excellent safety performance, brake and stop steadily at critical moments
As tire wear increases, its performance gradually decays, which may lead to safety hazards such as reduced grip, longer braking distance, and reduced handling stability. Especially on slippery roads or rainy days, these problems are more prominent, significantly increasing driving risks. Changes in tire braking performance, even slight differences, may have a profound impact on driving safety.
In order to make consumers safer and more secure throughout the entire tire life cycle, Michelin has invested many years of research and development to upgrade the Grand Hyatt 4th generation, which has been widely recognized by the industry and consumers. The new Grand Hyatt 5th generation has upgraded the tire's full-life wet braking performance from three aspects: rubber, pattern and structure.
• Unique rubber formula makes rubber "soft" and "tough", bringing more lasting grip performance: Haoyue 5th generation upgraded Evertread 3.0 polymer functional group, dynamic flexible structure makes the tire fit the road better and enhances grip; Michelin Active+ 100% self-developed rubber makes the tire rubber full of "toughness", the road surface cannot easily "bite off" the tire surface rubber, and the power performance is more lasting.
• Unique pattern design brings stronger drainage performance: Haoyue 5th generation follows Michelin Evergrip classic U-shaped groove design, and has larger drainage space than other standard grooves; the unique design makes the drainage space of Haoyue 5th generation increase by 22%* compared with the previous generation, and maintains the drainage capacity of the tire after wear to a greater extent.
• Improved carcass structure design makes safety more lasting: Compared with Haoyue 4th generation, Haoyue 5th generation introduces Michelin Maxtouch pressure balance technology, which improves the stability of the tire structure, evenly distributes the irregular pressure on the tire during driving, reduces irregular wear of the tread, and makes the safety performance more lasting and reliable. According to the test of China Automotive Research Institute (Tianjin) Co., Ltd. (hereinafter referred to as "China Automotive Research Institute"), the wear mileage of Haoyue 5 can be about 20,000 kilometers longer than the tested competitors on average.
Certified by an authoritative organization, after driving 50,000 kilometers, the wet braking distance of Haoyue 5 is 6 meters shorter than the tested competitors on average. This 6-meter distance is not only a number, but also a solid safety guarantee built by Michelin for consumers, which fully reflects Michelin's firm commitment of "from new to old, safety all the time", so that consumers can brake and stop steadily at critical moments regardless of sunny or rainy days, new or old tires.
Quiet and comfortable performance, upgraded driving experience
Not only safety, Michelin is also committed to making consumers' driving experience more comfortable. The Haoyue series is well-known for its quietness and comfort. The fifth generation of Haoyue inherits this gene, upgrades the third-generation silent ribs, improves the stiffness of the central pattern, and reduces the tiny vibration of the pattern blocks; the Even peak technology of the fourth generation of Haoyue is used, while improving the complex combination of pattern arrangement to avoid sharp and harsh noise.
These innovative designs not only significantly reduce tire noise during driving, but also create a quiet and comfortable in-car environment for drivers and passengers. Whether it is urban roads or highways, the fifth generation of Haoyue can bring consumers a quiet and smooth driving experience, making every trip more pleasant. According to the test of China Automotive Research Institute, the fifth generation of Haoyue ranks among the top in the three evaluations of flat road vibration, road noise and roar.
At the "2025 International Tire Technology Innovation and Excellence Award" not long ago, the fifth generation of Haoyue won the "Tire of the Year Award" for its outstanding safety performance and energy consumption performance. The "International Tire Technology Innovation and Excellence Award" is coordinated by International Tire Technology magazine and judged and hosted by a panel of international journalists and industry experts. As the highest honor in the industry, it is recognized to recognize the world's best tire innovations and new technologies.
The launch of the fifth generation of Haoyue demonstrates the profound accumulation and endless innovation breakthroughs of the Michelin brand in the field of tire safety and quiet technology. As a leader in the field of high-end travel, Michelin will continue to implement the vision of "everything is sustainable" and rely on technological innovation to continuously improve the safety, comfort and sustainability of its products. In the future, Michelin will continue to promote the development of the industry with excellent quality, create a safer, quieter and more sustainable travel experience for consumers, and make every journey towards a better future.
About Michelin
Michelin is a world-renowned leading manufacturer of tires and composite materials with a history of 136 years, providing people with life-changing composites and extraordinary experiences.
As a company that has been innovating in the field of engineering materials for more than a hundred years, Michelin has unique advantages in promoting human progress and shaping a sustainable future. In the brilliant history of the automobile industry, Michelin is a dazzling pearl. In addition to automobile tires, Michelin's inflatable wing sails at sea, lunar rover tires and other innovative applications fully demonstrate Michelin's deep expertise and diverse innovative technologies in the field of polymer composites.
In the future, Michelin's innovative applications will cover areas including travel, construction, aerospace, low-carbon energy and health care. In terms of life experience, Michelin also promotes excellent restaurants and hotels through the Michelin Guide. Since entering the Chinese mainland market in 2016, the Michelin Guide has covered 6 destinations: Shanghai, Guangzhou, Beijing, Chengdu, Hangzhou and Fujian Province.
