Linglong Tire's Leap
The global tire industry is full of experts, and it is extremely difficult to get promoted. In the global tire company revenue rankings recently released by Tyrepress, Linglong Tire made a strong breakthrough, jumping three places in one breath, successfully ranked 14th, and became one of the "potential stocks" with the strongest upward momentum in the top 20, attracting much attention from the industry!
Rising against the trend, the "dream linkage" of revenue and strategy
In 2024, the global economic wave was ups and downs, and the market environment was complex and changeable, but Linglong Tire was moving forward steadily in this wave, achieving operating income of 22.058 billion yuan, a year-on-year increase of 9.39%.
This achievement undoubtedly injected a shot of adrenaline into the industry! Behind this dazzling number is a key step in Linglong Tire's global strategic layout-in September 2024, the first phase of Linglong Serbia Base Project was successfully mass-produced!
This factory is of great significance. It is the first "fruit" planted by a Chinese tire company on European soil and the largest greenfield investment project in Serbia's history. It is like a "capable general" that Linglong Tire has placed in the European market, steadily and steadily ensuring the supply of Europe and surrounding markets, with high efficiency and stability.
European media can't help but exclaim: "Linglong is currently the only Chinese company with a factory in Europe, and its growth rate in recent years is amazing!" With the "secret weapon" of the Serbian factory, Linglong Tire has continued to expand its market share in Europe, and its revenue growth has come naturally, laying a solid foundation for the substantial leap in this ranking.
The "engine" of innovation roars, and product power conquers the market
The secret to Linglong Tire's continued growth lies in its persistent pursuit of product innovation. In 2024, Linglong Tire seems to have opened the "product explosion mode".
Atlas ECO-LINE921, the new Linglong Master series, the new Linglong Terminator series, Linglong giant tire new products and many other heavyweight products have been launched one after another, each of which is full of "black technology" and has set off a wave of enthusiasm in the market.
Among them, the new Linglong Master series became a "explosive model" as soon as it was launched, and quickly won wide acclaim in the market with its excellent performance and full of innovative technology. Take its handling performance as an example. Whether it is stability at high speed or precise control when turning, it gives the driver confidence.
In terms of silent technology, the new Linglong Master series has also achieved the ultimate, making the interior of the car seem to become a quiet little world, and all noises are isolated. In the high-end supporting market, Linglong Tire is also "blooming", successfully connecting with world-renowned automobile brands such as Volkswagen, Audi, BMW, General Motors, Ford, Honda, and Nissan to establish a close cooperative relationship.
These big-name car companies have extremely high requirements for tire quality. Linglong Tire has been recognized by them, which is enough to prove that its product strength has reached the world's first-class level.
In the off-road field, Linglong Tire is not to be outdone, and successfully equipped with the world's largest horsepower new energy tractor-Lingong Agricultural Machinery 9E Series (ECVT).
This is an extraordinary achievement, which means that Linglong Tire has successfully entered the field of high-end new energy agricultural machinery and has become the preferred tire brand in this field. Imagine the picture of tractors equipped with Linglong tires working efficiently in the vast fields, which is simply a perfect fusion of technology and agriculture.
In the digital age, Linglong Tire is keen to capture opportunities, actively embrace digital transformation, and step on the "accelerator" for channel upgrades. In April 2024, Linglong Tire and JD Auto reached a strategic cooperation. This powerful combination is like giving Linglong Tire digital wings. The two parties have carried out in-depth cooperation in multiple dimensions such as product sales, omni-channel service network, and full-field marketing to create a new win-win model of brand exposure and sales conversion.
Through the online platform, Linglong Tire's products can reach a wider range of consumers, while the offline service network can provide consumers with intimate after-sales guarantee, truly realizing a user-centered online and offline integrated development path.
For example, after consumers purchase Linglong tires on the JD platform, they can enjoy fast and convenient installation services in offline stores. Who can not love this seamless shopping experience? From product innovation to global intelligent manufacturing layout, from high-end supporting breakthroughs to digital marketing transformation, Linglong Tire's series of all-round strategic upgrades, like a gorgeous "combination punch", show the world the strong strength and unlimited potential of Chinese tire brands.
In the complex and ever-changing global market environment in the future, I believe that Linglong Tire will continue to ride the wind and waves and write its own glorious chapter with its forward-looking layout and profound technical accumulation!
