Chairman Fan Xingmin of the China National Defense Science and Technology Industry Cultural Exchange Association and his delegation visited IBI

January 28, 2026

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Highlights at a glance

On January 23, Fan Xingmin, Chairman of the China Association for Cultural Exchanges in Defense Science, Technology and Industry, led a delegation on a working visit to Ibrandi’s Digital Economy Headquarters. They toured the Digital Economy Exhibition Hall, learning about Ibrandi’s industrial e-commerce, digitalization, and cross-border cluster development—particularly its integration of digital tech with the real economy and cultural empowerment initiatives. In a symposium, both sides discussed innovative communication and industrial development of defense industry culture. Chen Can (Ibrandi VP) pledged to leverage platform resources, digital tools, and supply chain collaboration to drive creative transformation of defense culture. Fan Xingmin commended Ibrandi’s digitalization achievements and stressed the historical and contemporary significance of defense industry culture for national spirit and social cohesion. The visit established a foundation for future cooperation on cultural innovation, publications,文创 products, heritage apparel, and themed exhibitions—aiming to build a distinctive, dynamic defense industry cultural product system.

On January 23, Fan Xingmin, Chairman of the China Association for Cultural Exchanges in Defense Science, Technology and Industry, together with Zhang Yanjie, Deputy Secretary-General, and their delegation, visited the Digital Economy Headquarters of Ibrandi for a working research visit. They were warmly received by Chen Can, Vice President of Ibrandi and Senior Vice President of Ibrandi.net.

The delegation first toured Ibrandi’s Digital Economy Exhibition Hall and gained a detailed understanding of the company’s achievements in industrial e-commerce, industrial digitalization, and cross-border development for industrial clusters. Chen Can highlighted the company’s practical experience in promoting the integration of digital technologies with the real economy, especially its exploration in cultural empowerment and industrial collaboration.

During the subsequent symposium, both sides held active discussions on innovative communication and industrial development of defense industry culture. Chen Can stated that the company will actively leverage its comprehensive capabilities in platform resource integration, digital technology application, and supply chain collaboration to empower the creative transformation and innovative development of defense industry culture, promote its vigorous growth in the new era, and jointly help elevate defense industry cultural initiatives to a higher level.

Fan Xingmin expressed recognition of Ibrandi’s accumulation and achievements in the field of industrial digitalization. He emphasized that defense industry culture not only carries valuable historical memories, but also serves as an important pillar for building national spirit and empowering development in the modern era. Promoting its core values and spirit is of profound significance for social cohesion and progress. The Association hopes to work with industrial internet platforms such as Ibrandi to achieve the creative transformation and innovative development of defense industry cultural resources.

This research visit and exchange laid a solid foundation for future cooperation. Going forward, both parties will explore cooperation pathways in specific areas including cultural innovation achievements in defense science, technology and industry, defense industry cultural books, cultural and creative products, heritage-themed apparel, and defense culture exhibitions. Together, they aim to build a distinctive and compelling system of defense industry cultural products and continuously empower its inheritance and innovation.

Also participating in the exchange were Huang Fan, Channel Manager of the Resource Center of Ibrandi, and Zheng Yinzhu, Business Operations Manager.

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