IBI CNAUTO Partners with Yokohama & Youpei Chelian to Build New Tire Ecosystem in Shandong

Gathering Momentum in Shandong, Empowering a New Journey | IBI CNAUTO Partners with Yokohama and Youpei Chelian to Co-build a New Tire Industry Ecosystem

On August 21, the "Gathering Momentum in Shandong, Empowering a New Journey" Yokohama Tire In-Depth Cooperation Launch Conference, organized and initiated by Shandong Youdianlun Supply Chain Co., Ltd., was successfully held in Jinan, Shandong. IBI CNAUTO, the Yokohama brand side, and Shandong's leading channel partner Youpei Chelian reached an in-depth strategic partnership围绕 tire channel deep cultivation, terminal store empowerment, supply chain efficiency innovation, and industrial ecosystem co-building. Leveraging the triple empowerment of digital platform capabilities, brand momentum, and channel infrastructure, the three parties jointly built a new pattern of high-quality development for the tire industry in Shandong.

Currently, the traditional distribution model in the automotive aftermarket suffers from increasingly prominent issues such as excessive distribution layers, inefficient circulation, single-source store profitability, and insufficient standardization. This tripartite cooperation directly targets industry pain points, driving multi-dimensional win-win outcomes through complementary advantages, resource integration, and system co-building — including brand penetration, channel efficiency gains, terminal revenue growth, and industrial upgrading.

At the conference, Wang Guoqiang, Chairman of Shandong Youpei Chelian, shared the channel deep-cultivation strategy and terminal共生 philosophy. Based on the current state of the Shandong regional market, he analyzed industry challenges such as cost redundancy from multi-tier distribution, resource fragmentation, and insufficient terminal support, and stated that the core of future tire channel competition lies in supply chain efficiency and terminal service systems. Youpei Chelian will leverage its dense network of offline stores across the province and even nationwide, along with mature localized service capabilities, to fully承接 the regional penetration of the Yokohama brand, streamline distribution links, stabilize authentic supply, and implement unified terminal policies, continuously reducing costs and increasing efficiency for partner stores, broadening profit boundaries, and building a stable, long-term, win-win tire channel ecosystem rooted in Shandong.

Wang Bing, Vice General Manager of Shanghai Yokohama Tire Sales Co., Ltd., unveiled Yokohama's new layout for the Shandong market across three dimensions: brand strategy, terminal empowerment, and system upgrading. He stated that Shandong is the core strategic market for tire consumption and distribution nationwide, making it the top priority for brand channel deep cultivation, service implementation, and reputation building. Taking this in-depth cooperation as an opportunity, Yokohama will comprehensively implement its mature "Youzhuan+" terminal store empowerment system, making all-out efforts in brand image upgrading, standardized service specifications, professional technical training, regional marketing empowerment, efficient front-warehouse distribution, and after-sales quality assurance. Through systematic, regularized, and refined brand empowerment, Yokohama will help terminal stores move beyond extensive operations toward sustainable, high-quality growth, consolidating Yokohama's brand foundation and channel barriers in the Shandong market.

Yang Jin, General Manager of IBI CNAUTO Yichepei, presented solutions for industrial digitalization and comprehensive supply chain upgrading. He pointed out that the core competitiveness of the tire industry's second half lies in digital efficiency gains, platform-based integration, and industry-finance empowerment. Leveraging the long-term accumulation of IBI's "Platform, Technology, Data" strategy, CNAUTO has continuously deepened its focus on the tire and auto parts vertical, having built a mature and complete digital supply chain system. In this tripartite cooperation, CNAUTO will focus on leveraging its industrial digital platform advantages, with digital warehouse network layout, full-link visual control, precise supply-demand matching, self-operated supply chain closed-loop, and industrial finance empowerment as core levers, connecting upstream supply chains, regional distribution warehouses, and terminal stores across the entire chain, achieving efficient circulation and precise delivery. This will deeply synergize with Yokohama's brand momentum and Youpei Chelian's channel infrastructure, continuously creating incremental value for channels, factories, and terminals, and driving upgrading of the tire and automotive aftermarket industry.

This tripartite cooperation leverages the respective advantages of the brand, channel, and platform, forming a complete closed loop from product supply, terminal operations, and channel circulation to digital control and industrial empowerment, pioneering a systematic, standardized, and digitalized cooperation path for the Shandong tire aftermarket. Going forward, all parties will continue to deepen collaborative implementation, jointly building a healthy, long-lasting, and replicable new tire industry ecosystem.

Zhang Wei, CEO of IBI CNAUTO; Chen Bin, General Manager of Shandong Youdianlun Supply Chain Co., Ltd.; and Zhang Yuchao, Vice General Manager of Donghe Brand Strategy Advisory, among other industry guests, attended the conference.

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