The 2025 tire price increase is coming!

In late March 2025, at least 7 tire companies issued price increase notices. 90% of the price increase notices were issued by leading tire companies, and the cost of tire business is not optimistic.

The price of a tire has increased by nearly 100 yuan
Since March 15, at least 7 tire companies have released 8 price increase notices to the market, with the highest price increase of 8%. This rare and substantial price increase notice is not initiated by a foreign-funded tire company! This time it is a Chinese tire company.

After sorting out the price increase notices, it can be found that unlike the past 90 days, the tire price increase in late March was concentrated in the truck tire market. Linglong, Yanchang, Doublestar, Bayi, and other companies with great influence in the truck tire market have issued price increase notices, and the price increase is generally between 3% and 5%. This means that in the past 20 days, the purchase price of each tire for domestic dealers has increased by at least 30 yuan, and the purchase price of each tire of some specifications may even have increased by nearly 100 yuan.

According to the purchase scale, from late March to early April, the purchase price of a truck tire dealer and wholesaler was about 5,000 yuan more expensive than last month, not counting the increase in freight costs caused by the increase in oil prices. The more terrifying news is that this is just the beginning of the price increase in April - the leading tire companies have only kicked off the tide of price increases.

Rubber, carbon black, and oil prices soared
As of April 7, 2025, the price of natural rubber is still hovering above 16,000 yuan per ton, the highest price in the same period in the past five years. As for the price of synthetic rubber, due to the sharp drop in supplier profits in 2024, many suppliers have begun to raise prices for downstream, among which the price of butadiene rubber, which has the most extensive impact on tire manufacturing, has also remained above 13,000 yuan per ton. Although the benchmark price of carbon black has fallen back to below 8,500 yuan per ton, with the chain reaction brought about by the tariff adjustment in the United States, it is not ruled out that European and American carbon black suppliers will announce price increases for global carbon black products in order to maintain profits under high tax rates.

In fact, since the implementation of the "reciprocal tariff" by the United States in April, a series of chain reactions have made global commodity prices "a mess". Overall, the cost of tire manufacturing is at least 2,000 yuan higher per ton than a year ago. This is just the manufacturing cost. If the transportation cost is added, it will be even more terrifying for both factories and dealers.

Dealers, 2025 will be even harder to bear
As of April 7, 2024, domestic oil prices have ushered in 7 rounds of adjustments. Among the ups and downs, oil prices have risen by 55 yuan per ton compared with 2024. The cost of raw materials in tire factories continues to be piled up after the transportation stage.

For dealers, the rise in oil prices will undoubtedly squeeze profits even more. After 2015, as retail stores intervened in the tire terminal business and as e-commerce entered the tire retail, Chinese tire dealers were gradually deprived of their voice in the tire business, and even gradually became the warehousing and logistics team of some big brands-from the factory to the store, dealers only make a loading and unloading fee.

Therefore, the fluctuation of oil prices has had an increasingly direct impact on profits in the past 10 years. In the past three years, the business has been sluggish and tire factories have been raising prices crazily. The profit of dealers from selling tires alone has been compressed to less than 5%. The continued rise in oil prices means that profits will be squeezed even lower.

In 2025, the difficulty for tire factories is to deal with Trump. The difficulty for dealers is that they not only have to deal with all the chain "disasters" brought about by Trump's tax increase, but also have to face the problem of sales in the cold market. In 2025, under the upcoming wave of terrifying price increases and the possible more sluggish sales situation, how many dealers can "grit their teeth and get through"?