The price increase of tires is unstoppable!

February 21, 2025
5001
Guide
Highlights at a glance
In early 2025, multiple Chinese tire and rubber companies, including Weihai Runtong, Guizhou Boda Changxing, and Chaoyang Huaxing Wanda, announced price increases of 3% to 5% due to rising raw material costs, particularly natural rubber, which surged to 17,855 yuan per ton. Supply constraints during the off-harvest season exacerbated price volatility. Despite strong demand—evidenced by full production at firms like Universal, Dongyue, and Jianda Tire, with orders exceeding capacity—profit margins remain under pressure. Increased production costs, up to 10% for all-steel tires, have forced manufacturers to raise prices to sustain operations. While domestic market competition has historically suppressed pricing power, ongoing cost pressures make price hikes necessary for survival, signaling a shift toward value-driven strategies in China’s tire industry.
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