Construction Machinery Enterprises Accelerate Overseas Expansion with Full-Chain Localized Operations

Recently, the XCMG Indonesia New Energy Manufacturing Base inauguration ceremony was held at Indonesia's Weda Bay Industrial Park (IWIP). With the first batch of new energy equipment officially rolling off the production line and delivered to strategic partner Tsingshan Holding Group's Indonesia Weda Bay park, XCMG's first overseas new energy factory was officially put into production. Meanwhile, in Rio de Janeiro, Brazil, Zoomlion's 600-ton all-terrain crane ZAT6000V863 successfully completed acceptance and delivery, earning customer praise. From the intelligent manufacturing base in Southeast Asia to high-end equipment delivery in Latin America, Chinese construction machinery enterprises are accelerating the expansion of their global market footprint through diverse pathways. Behind this lies not merely an increase in product exports, but a strategic upgrade involving deep industrial chain rooting and value co-creation.

The iteration of enterprises' overseas expansion models is reflected in the transition from “single-point product export” to “full-chain localized operations.” XCMG has cultivated the Indonesian market for over thirty years, building a comprehensive localized business and service system, continuously expanding sales and service networks, equipping over 100 professional service vehicles, and implementing a three-tier spare parts maintenance system to ensure the reliable operation of more than 30,000 XCMG machines locally. With the new energy manufacturing factory in production, XCMG Indonesia's integrated “R&D-production-supply-sales-service” industrial chain has achieved closure. This deep localized layout has significantly compressed delivery cycles and enabled the enterprise to precisely address diverse scenario needs in Indonesian mining, infrastructure, and industrial park logistics.

Zoomlion's deep cultivation of the Brazilian market validates the logic that service is competitiveness. The customer receiving the 600-ton all-terrain crane delivery already owns dozens of Zoomlion machines, and the ultra-large-tonnage all-terrain crane purchased last December is widely used in local bridge construction, port operations, and other major projects. To ensure the delivered products are adapted to Brazil's complex and diverse construction scenarios, the service team conducted 45 days of uninterrupted specialized testing, performing comprehensive and high-precision calibration of the products' full-operating-condition modules, ultimately achieving performance metrics that met or exceeded industry standards. From one-time transactions to continuous repurchases, from standard delivery to scenario-based precise matching, Chinese construction machinery enterprises are building market stickiness through service capabilities.

Accelerated overseas market expansion and operational model iteration are continuously translating into solid export growth momentum. Data shows that in the first seven months, China's construction machinery equipment and parts exports reached 40.57 billion USD, up 21.14% year-on-year.

Multiple sub-categories are blossoming simultaneously, further confirming that Chinese construction machinery products are gaining increasingly broad recognition in the global market. In the first seven months, excavator exports reached 7.28 billion USD, up 24.72% year-on-year, with major markets including Indonesia, the United States, and Vietnam all achieving growth; earthmoving machinery exports reached 5.62 billion USD, up 35.78%, with demand in Russia, Indonesia, and Brazil continuing to be released; industrial vehicle exports reached 6.13 billion USD, up 20.34%, with electrified products providing strong support for exports; road construction machinery exports reached 1.25 billion USD, up 23.82%, with major markets including Brazil, Russia, and South Africa achieving rapid growth; construction machinery parts exports reached 10.97 billion USD, up 16.78%, with demand in the United States, Japan, and Russia steadily expanding.

The Engineering and Agricultural Machinery Branch of the China Chamber of Commerce for Import and Export of Mechanical and Electronic Products believes that the sustained improvement of China's construction machinery exports is not simply quantitative expansion but the result of the resonance of technological innovation, green transformation, localized deep cultivation, and industrial chain synergy. As global infrastructure demand recovers and energy transformation accelerates, Chinese construction machinery enterprises are opening new growth spaces in international markets with more complete solutions, service networks closer to markets, and lower-carbon, more environmentally friendly product portfolios.

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